United Media has become the majority owner of the Slovenian company Adria Media
28. November 2022
United Media, the leading media company in Southeast Europe, has become the majority owner of the Slovenian media company Adria Media Ljubljana.
After receiving the approval of the competent regulatory bodies, United Media became the owner of 71 percent of the ownership in Adria Media, a company that owns the most prestigious portals and printed editions in Slovenia.
“I am very glad that we completed the takeover process and that Adria Media has become part of the United Media portfolio. They own the fastest growing digital portfolio, which is currently ranked 3rd among all portals in Slovenia. We will continue to develop what is already a very successful business and through this partnership and new investments we will reach a new audience”, said the executive director of United Media, Aleksandra Subotic.
Adria Media is a publishing house with a portfolio of the most important national and international print and digital brands, such as Metropolitan, Avto Magazin, Govori se, Aktivni, Cosmopolitan, Elle, Sensa and Story. In addition, it offers its audience special supplements that provide them with additional content and meet the growing need of the audience for reliable and interesting topics.
According to the official measurements of the Slovenian MOSS (Slovenian Online Media Currency), Adria Media’s digital editions are the fourth publisher in the country and have a 52% reach on the Slovenian market.
United Media is a leading media company in Southeast Europe, which operates in eight countries and whose portfolio includes 58 television channels, 28 portals, six printed editions and five radio stations.