Radio Veselina is the leading commercial radio station in Bulgaria. It has been on air since 1992, when it was launched as a local radio station in the city of Plovdiv before expanding into a national network of stations covering all big cities in Southern Bulgaria, including Sofia. It has become the only Bulgarian national network of radio stations with individual 24-hour programming each. This programming is based on the specifics of each respective city. In early 2017, the media began broadcasting a unified programme from Sofia, including pop hits, pop-folk and Balkan music. The radio’s slogan is “The Best Mix of Songs”.